Marketing Ideas.


If you have had your book published by an independent publisher (like The Single Feather) or you’ve self published your novel, you won’t have a huge marketing department working behind the scenes. Indeed the marketing department could be you on your own. If so, before your book comes out officially it’s worth thinking about what marketing you are going to do and I would urge you to think about the press and radio.

I’ve been pleasantly surprised that bar one paper, and one magazine, so far all the press coverage I had planned,  has all been published with a couple of articles in the pipeline. 

To do this I had a system, which I first read about on Belinda Pollards blog. I’ve found it really does work. To start off you need to do a bit of preparation and prepare a media pack. This is going to be a folder you email to the press if they respond to your first introductory email. Don’t send this pack unless they ask you for it, as it will just clog up their inbox and annoy them.

In my pack, I had.

1) A Synopsis.

2) A photo of the front cover of The Single Feather, and one of the back.

3) Details such as price, ISBN, where it can be bought, a selection of advance reviews.

4) Five sample questions and answers, about my background and why I wrote the novel.

5) An author biography, and author photo. (High resolution for photographs.)
I named each document, media pack 1, 2,3 and so on and it’s better in one folder than lots of attachments.

Don’t inundate them with pages and pages of material. Keep it short and keep it interesting.

First step is the introductory email. A bit like a query letter this needs to grab the editors attention.  Lots of people write books, so it’s not enough to say, I wrote a novel. If you are doing book signings you could advertise them, but I would still try and make your introductory email, into a ‘story’. 

For example, for the local press – I told them I’d been in an accident, that I’d noticed how few disabled people were in novels, and that’s one of the reasons why I wrote The Single Feather. To finish off I gave a list of the local signings and said if they were interested in covering this, I had a media pack I could send them. 

I also tailored the introductory email for each publication. I mentioned something about their newspaper, to show I actually had read it, and wasn’t just sending out random emails. So, I might say, I always read your paper, the campaign you did last year on x or y was very interesting.

Then it’s a waiting game  If they’re interested you’ll definitely hear from them. If they’re not interested it’s unlikely you’ll get a reply.

If a paper is going to do a book review, then first, you will have to send them ‘a review copy’ – free copy, and secondly, you won’t have a say in what gets printed, so there is that risk of a poor review. If you’re asking for a review, then do send them an introductory email, followed by pack and wait until they ask for a copy. 

With radio stations, I used the same system, and that worked with them. It’s always worth thinking about.

Finally, I should mention blogs. Many people do blog posts for authors. Obviously, it helps if they have a good sized Twitter following, or people following their blog. The most important thing, I think, is being a supportive author. If someone does a blog interview for me, then I will return the favour and it definitely helps if you’ve already got a good relationship with them.

Thanks to author Belinda Pollard, the media pack was an idea I read about on her informative  blog –


10 thoughts on “Marketing Ideas.

  1. Slutocrat says:

    Great to ‘meet’ you, Ruth, and thanks for this post- it’ll come in handy once I’ve finished tidying up my ebook (it’s about my observations when I went undercover in the Jobcentre for a month, and I’m going to self publish on Amazon). I don’t think any publisher will publish it, as it’s so hard to get published.

    1. R.F.Hunt says:

      Thanks! Have you thought about the independent publishers at all? I agree the big six may find it a bit risky, but some of the smaller indie presses are quite radical/political so it may be worth submitting to a few of them.
      Sounds fascinating whatever you decide. Of late there’s been an upsurge in anti-austerity non-fiction, and fiction – so it shows it’s popular and is being read! One of my favourite books has been Hard Times by The Guardian, journalist – Tom Clark. Worth a read if you’ve not read it.
      Do come and find me on Twitter and I’ll follow you.
      Best wishes,

      1. Slutocrat says:

        Thanks for the advice- the reason I gave up on indie publishers was that they all seem to publish fiction or very specific types of nonfiction? Do you know any that’s likely to publish my book?

        Thanks and all the best,


      2. R.F.Hunt says:

        Sorry, I missed this comment. Have you tried The Writers and Artists Yearbook, that has a full list, as well as lots of really helpful articles for before you release your book and afterwards in terms of marketing etc.

  2. R.F.Hunt says:

    It’s really worth getting, but make sure it’s up to date – they publish it each year.
    I’m not convinced by blog tours, but there are lots of ways to market your book, the yearbook is helpful for advice on this.

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